Brand & press
Big spirit. Bigger possibilities.
Apparel Genie runs spirit-wear fundraisers for schools: apparel today, a brighter tomorrow. If you are writing about a campaign or putting our name on a flyer, this page has the pieces you need.
Logo
Primary lockup on light, ivory knockout on plum, and the mark on its own where space is tight. Keep clear space around it of at least the height of the tee mark.
Colour
Six colours, used in this order of prominence. Plum carries the brand; matcha is the accent that says something has gone right.
Plum
#655080
Trust · imagination · community
Lavender
#B9A7D1
Kindness · creativity · possibility
Graphite
#59545B
Strength · trust · balance
Mist Gray
#E9E8EC
Simplicity · clarity · everyday use
Matcha
#A8B58D
Growth · wellness · brighter tomorrow
Warm Ivory
#FAF8F4
Warmth · approachability · a fresh start
Type & voice
Typeface
Nunito Sans
A little magic. A lot of school spirit.
Clean. Friendly. Modern. Trusted. One family throughout — weight does the work that a second typeface would.
Lines we use
- Every shirt helps a brighter tomorrow.
- School spirit looks good on everyone.
- Small shirts. Big impact.
- School fundraising, made magical.
Sparkles are decoration, never a bullet or a status. Small sparkles, big possibilities — used sparingly.
Press enquiries
For interviews, campaign numbers or higher-resolution artwork, email us and say what you need it for.
orders@apparelgenie.com